If I had a cup of coffee for every time we’ve been asked this question, I’d be more caffeinated than the Energizer bunny. But, it is a great question that beckons an answer.

Serving content depending on the device type is useful for improving a responsive website's performance. When latency is a bottleneck (e.g. over 3G networks), this solution can reduce the payload sent to the end user. In this article, you can learn how to efficiently send different sized images depending on a user's device type with some Ruby gems.

One day I scrolled through my Instagram feed and stopped to take in one of the most beautiful photos I have seen. Open sky. Sculpted land underneath. Lighting and textures turning the landscape into a painting. Photographed black and white.

In August, I attended the Abstractions Conference held in Pittsburgh, and particularly enjoyed hearing Karen Tang’s talk titled: "Designing the Details: How Micro-Interactions Can Elevate Your UX." The talk inspired me to think about how W|W, a branding agency, can and already does use microinteractions in a web setting to increase brand awareness for our clients.