Wall-to-Wall Studios Designs Repositioned Brand for Mauna Kea Beach Hotel
Hawai‘i has reopened for travel and longtime client Mauna Kea Resort is finding themselves very busy. Opened in 1965, Mauna Kea Beach Hotel is a historic resort hotel with an iconic brand. With formative assets that include an Asian art collection, mid-century architecture, expansive sandy beach, championship-level golf, and luxury accommodations, W|W was commissioned to help reposition the resort on an island (and state) filled with luxury beach resorts.
The brand platform developed by W|W carefully balances the property’s beloved heritage with the need to stay relevant for new guests while still being the “home” for generations of families that have been visiting year after year. Subsequent work included refinements to the
As part of the design process, W|W made refinements to the logotype and flower icon to leverage generations of powerful brand recognition. The photography style and copy in the advertising campaign focus on the connections and memories that can be made even in this modern age with a return to the timeless magic and beauty of Mauna Kea Beach Hotel.