Wall-to-Wall Studios Designs Integrated Rebranding for The Housing Authority of the City of Pittsburgh
![Housing Authority of the City of Pittsburgh logo animation](/media/W1siZiIsIjIwMjEvMDQvMTkvM2ZqNmxsdzJmY19IQUNQX0xvZ29fdjEuZ2lmIl1d/HACP_Logo_v1.gif)
The Housing Authority of the City of Pittsburgh (HACP) is a municipal corporation that improves Pittsburgh’s livability by helping financially challenged residents and their families become proud, productive community members for generations to come. W|W recently completed a rebranding for HACP, including an evolution of their visual identity and logo.
The project involved a brand audit (with stakeholder interviews, several surveys, and secondary research), a new brand platform (mission, positioning, promise, purpose, values, and tagline), and an extensive visual toolkit (including the logo, sub-marks, patterns, and custom iconography).
In addition to the rebrand, W|W designed an integrated marketing campaign for HACP, as well as a signature publication about HACP's impact.
View the full HACP case study.
![The super graphic "H" for The Housing Authority of the City of Pittsburgh](/media/W1siZiIsIjIwMjEvMDQvMTYvODFsNW9saG4zcF9IQUNQX2hlcm8uanBnIl1d/HACP-hero.jpg)
![Brochure covers for The Housing Authority of the City of Pittsburgh.](/media/W1siZiIsIjIwMjEvMDQvMTYvOWdiMXNpcDBrZF9IQUNQX2Jyb2NodXJlcy5qcGciXV0/HACP-brochures.jpg)
![Digital marketing assets for the Housing Choice Voucher landlord recruitment campaign.](/media/W1siZiIsIjIwMjEvMDQvMTYvOG1oaGVxZHJkeV9IQUNQX2hjdnBfc29jaWFsLmpwZyJdXQ/HACP-hcvp%20social.jpg)
![Cover of a signature publication that highlights the organization’s impact.](/media/W1siZiIsIjIwMjEvMDYvMjgvOHFpbHl3NmE2OF9jb2xsYXRlcmFsX2Jyb2NodXJlMV9VUERBVEVELmpwZyJdXQ/collateral%20brochure1_UPDATED.jpg)