Wall-to-Wall Studios Designs Integrated Rebranding for The Housing Authority of the City of Pittsburgh
The Housing Authority of the City of Pittsburgh (HACP) is a municipal corporation that improves Pittsburgh’s livability by helping financially challenged residents and their families become proud, productive community members for generations to come. W|W recently completed a rebranding for HACP, including an evolution of their visual identity and logo.
The project involved a brand audit (with stakeholder interviews, several surveys, and secondary research), a new brand platform (mission, positioning, promise, purpose, values, and tagline), and an extensive visual toolkit (including the logo, sub-marks, patterns, and custom iconography).
In addition to the rebrand, W|W designed an integrated marketing campaign for HACP, as well as a signature publication about HACP's impact.