Wall-to-Wall Studios Designs Integrated Rebranding and Website for GCU

August 7, 2017

Wall-to-Wall Studios designed the integrated rebranding for GCU, a top-10 fraternal benefit society in the U.S. With over $1.5 billion in assets, GCU provides competitive insurance and annuity products while supporting social activities and community involvement opportunities for members. The collaboration began with a research-driven brand platform that provided a fact-based foundation from which W|W designed the visual identity & logo, stationery system, marketing collateral, narrative, brand style guide, launch support (culture book, microsite and brand video), ads, merchandising, signage, magazine, website and more. The responsively designed website is powered by W|W CMS , a ruby on rails content management system and includes a custom financial needs calculator, agent search and lodge map.

For a deeper look, please view the GCU rebranding case study.

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