Located in the heart of 14 ST West, Central City Museum showcases objects made and used in the Appalachian neighborhood during the time that it was known as Central City. W|W led the integrated branding initiative for the Museum, creating a robust identity system conveying a personality that is resourceful, inventive, inclusive, and hardworking.

For more info, please visit the case study.

Sample application of the brand system for Museum communications.

Promotional poster for the Museum.

Branded marketing collateral with just some of the artifacts found at the Museum.