W|W Delivers Integrated Rebranding and Application Design for Lucas Systems
October 19, 2017
![Lucas Systems visual identity](/media/W1siZiIsIjIwMjMvMTAvMTUvMzltcTlkbmUzd19MdWNhc19TeXN0ZW1zX1dXX25ld3NfMS5qcGVnIl1d/Lucas%20Systems%20WW%20news%201.jpeg)
Founded in 1998, Lucas Systems helps companies transform their distribution centers with innovative AI-based software powered by Jennifer™. Hundreds of warehouses worldwide have been transformed using Lucas warehouse optimization solutions.
W|W led the company through an integrated rebranding initiative that helped reposition and elevate the parent company, Lucas while creating a design system that effectively connects all assets & products. W|W also provided UX and design consulting for its Engage product.
![Lucas Systems new rebranded assets](/media/W1siZiIsIjIwMjMvMTAvMTUvNmJpa3ViOTRkNF9MdWNhc19TeXN0ZW1zX25ld3NfMi5qcGVnIl1d/Lucas%20Systems%20news%202.jpeg)
![UX artifacts from the Engage redesign.](/media/W1siZiIsIjIwMjIvMTEvMzAvNjN0MmhkOW4xdl9MdWNhc19TeXN0ZW1zXzA2X0VuZ2FnZV9XaXJlZnJhbWVzLmpwZyJdXQ/Lucas%20Systems%2006%20Engage%20Wireframes.jpg)