ASTRI: Access to Startups, Tech, Research, and Investment. W|W teamed up with InnovatePGH to create an integrated visual identity system for ASTRI—the brand that provides a window into Pittsburgh’s innovation ecosystem.

With its partnerships, ASTRI delivers accessible tools for corporations, investors, and companies to navigate the region’s database of startups and world-class research engines, ultimately streamlining the process of understanding the innovation ecosystem and potential of Southwestern Pennsylvania.

To see more of W|W's work with ASTRI and the rest of the Pittsburgh Innovation District system, view the case study.

Custom letterforms create ASTRI's acronym: Access to Startups, Tech, Research, and Investment.

The ASTRI branding as deployed at Dealroom.co, a public database of startups, scale ups, investors, and accelerators.

Sample logo lock-ups to illustrate the important affinity relationships in the ecosystem.