This summer, Jewish teens are embarking on life-changing summer travels with USY (United Synagogue Youth).  Housed within The United Synagogue of Conservative Judaism (USCJ), USY is the youth movement for Conservative Jewish teens across North America. For more than 60 years, USY has taught young Jews the values and skills they need to become exceptional leaders in their religious and secular communities.  

W|W helped USY engage high-school-aged candidates for summer travel programs to Israel, called EPIC Israel, through a research-driven campaign aimed to appeal to teens and what they want to experience on the trip. To supplement the campaign, W|W also created user-generated tools including Cam Elowitz, an augmented reality (A/R), Instagram stickers, and an interactive quiz with shareable social media assets. Discover your EPIC.

View the USY case study.

Sample creative assets that were deployed in the digital marketing campaign.

A set of custom, branded Instagram stickers was designed to support the campaign.

Cam Elowitz, the augmented reality camel was created to support user generated content opportunities.

The EPIC Israel quiz helps potential travelers connect with the trip that best fits their personality.

Of course, the group shot!