The Forest Resources Association (FRA) is the national organization advocating for the interests of more than 320 organizations and businesses across the forest products industry, including forest landowners, suppliers, consuming mills, associated businesses, and state forestry associations.

W|W recently collaborated with FRA to modernize their website (www.forestresources.org), rethinking the design and structure to allow members to more easily navigate the important industry resources it provides. W|W created a user-friendly resource directory to house this content (over 1,100 records and growing), with taxonomy conventions that deliver easy searching and filtering as well as sharing of relevant content throughout the website. 

For more info, please visit the FRA case study.

Before and after views of the resource section of the site.

A sampling of the design implemented on mobile screens.

Landing page for the Appalachian Region section of the site.