Wall-to-Wall Studios Designs Integrated Branding for 14th St. West in West Huntington, WV
Located in the heart of Appalachia, the West Huntington neighborhood is a historic part of Huntington, WV with a rich industrial heritage, a resilient community culture, and a unique, growing arts scene. Working in collaboration with evolveEA, W|W was engaged by local nonprofits in an effort funded by the National Endowment for the Arts Our Town program to develop a district plan for West Huntington’s main street, 14th Street West.
After completing a brand workshop, immersion exercises, and stakeholder interviews, W|W created the brand strategy and designed the integrated identity system for the community that leveraged the 14STW hub. The logo and graphic identity reference the funky and friendly vibe of the street/district and the resiliency of the region. In order for the visual identity system and brand campaign to have success, it needed to be easily accessible by all stakeholder groups. W|W created a framework, toolkit, and guidelines that is adaptable by merchants, restaurants, crafters, makers, economic developers, antiquers, event producers, and more.