Wall-to-Wall Studios Designs & Develops Website for Oakland
![Screen grabs of Oakland PA website](/media/W1siZiIsIjIwMjEvMTIvMjMvM2tkbGJ5MmdwMV9XVFdfU29jaWFsX09CSURfTElfMS5qcGciXV0/WTW_Social_OBID_LI-1.jpg)
Exploring Oakland has never been easier.
Known as Pittsburgh’s most diverse neighborhood, Oakland is home to prestigious universities and museums, world-class hospitals, grand architecture, and a plethora of eateries and specialty shops. The liveliness of the area helped earn its reputation as ‘Pittsburgh’s Second Downtown’.
W|W designed and developed the new website for the Oakland Business Improvement District (OBID) that is focused on promoting the entire Oakland community and its businesses, delivering a digital experience that is commensurate with the neighborhood.
This digital strategy is visible in the website’s Explore section, which contains a robust set of filtered content categorized by food, dining, culture, events, and more, and is readily available for visitors to explore. And this section of the website is curated by a team of local experts that are uniquely dialed into the Oakland scene.
View the case study to learn more.
![UI and graphic elements from the website's digital design system.](/media/W1siZiIsIjIwMjEvMTIvMjMvNWVlNnJ4Y2VkdV9XVFdfU29jaWFsX09CSURfTElfMi5qcGciXV0/WTW_Social_OBID_LI-2.jpg)
![Screen grab of the site's Explore section that contains a robust directory that is curated by local experts.](/media/W1siZiIsIjIwMjEvMTIvMjMvMzdmYnMxbDJpeV9XVFdfU29jaWFsX09CSURfTElfMy5qcGciXV0/WTW_Social_OBID_LI-3.jpg)
![Custom icon illustrations](/media/W1siZiIsIjIwMjEvMTIvMjMvOWw4Nmp0N3BqcV9XVFdfU29jaWFsX09CSURfTElfNC5qcGciXV0/WTW_Social_OBID_LI-4.jpg)