Exploring Oakland has never been easier.

Known as Pittsburgh’s most diverse neighborhood, Oakland is home to prestigious universities and museums, world-class hospitals, grand architecture, and a plethora of eateries and specialty shops. The liveliness of the area helped earn its reputation as ‘Pittsburgh’s Second Downtown’.

W|W designed and developed the new website for the Oakland Business Improvement District (OBID) that is focused on promoting the entire Oakland community and its businesses, delivering a digital experience that is commensurate with the neighborhood.

This digital strategy is visible in the website’s Explore section, which contains a robust set of filtered content categorized by food, dining, culture, events, and more, and is readily available for visitors to explore. And this section of the website is curated by a team of local experts that are uniquely dialed into the Oakland scene.

View the case study to learn more.

UI and graphic elements from the website's digital design system.

The site's Explore section contains a robust directory that is curated by local experts.

A set of custom illustrations was created for the local experts that help curate the site.