Oakland is Pittsburgh’s most ethnically diverse and lively neighborhood. As home to prestigious universities and museums, world-class hospitals, grand architecture, and a plethora of eateries and specialty shops, Oakland has earned its reputation as ‘Pittsburgh’s Second Downtown’. The website designed and developed by W|W for the Oakland Business Improvement District (OBID) is powered by BlokBlok CMS, a Ruby on Rails + Javascript content management system. W|W's recommended strategy was to focus on promoting the entire Oakland community and its assets vs. just the business improvement district, aka BID, to deliver a digital experience commensurate with the place. The website leverages a robust Explore section that is curated by local guides and personalities. 


Discovering the rich assets available in Oakland has never been easier. The website's Explore section contains a robust set of content categorized by food/dining, tech, banks, medical, services, shopping, apartments/housing, universities, culture, and hospitality such that visitors can efficiently find what they are seeking, or explore to satisfy their curiosity. This area of the website is curated by a team of local experts that are uniquely dialed into the Oakland scene.