The Pittsburgh Downtown Partnership (PDP) is a non-profit organization that works to make Downtown a better place to live, work, play, and do business. The PDP hired W|W to assist the organization with the concept, design, and layout of the 2021 Holiday and Light Up Night programming. Celebrating their 60th and 10th anniversaries, respectively, Light Up Night and the Holiday Marketplace are cultural institutions that connect greater Pittsburgh and bring cheer to the community. The formative event pieces designed by W|W included the program guide, signage, digital marketing, photo backdrops, pickle ornament illustration, and Santa Zoom experience.

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Custom illustration for the world's largest pickle ornament, a holiday favorite for Pittsburghers.

Digital marketing assets used to promote holiday programming.

The Santa Zoom experience, full of holiday themed illustrations.