The Annual Pele Award Show is the AAF (American Advertising Federation) District 13 National ADDY Competition, recognizing the best advertising, design and interactive work created in Hawaii during the previous calendar year. Wall-to-Wall Studios took top honors again with a total of 31 Awards, including  10 Gold Pele ADDY trophies, 12 Silver Medals and 7 Bronze Medals plus the Best of Show - Design during this year's ceremony held on April 21 at the Royal Hawaiian Hotel. 

In addition, W|W's work was selected as the "People's Choice Award" for the Hawaii Energy TV campaign.

To top things off, W|W's Design Director Malia Wisch was honored as the AAF-Hawaii 2018 Advertising Woman of the Year (woot woot)!

The esteemed visiting judges for this competition were Amy Hood (Co-Founder, Hoodzpah, Inc, Newport Beach, CA),  Jenn Maer (Design Director, IDEO, San Francisco, CA) and Roz Romney (Freelance Creative Director, San Francisco, CA).

The winning Wall-to-Wall Studios entries included:

Best of Show - DESIGN:
Bethel Union - Integrated Branding

Pele Gold Addy Awards:


100 Sails - Logo Design

Bethel Union - Collateral - Product or Service Sales Promotion Campaign
Bethel Union - Integrated Branding


Bethel Union - Website - Consumer Website



Biki - Integrated Branding - Public Service Brand Elements


Hawaii Energy - "Stop Energy Waste" TV Campaign - Over $50k TV Campaign


Hawaii Energy - "Stop Energy Waste" TV - Animation, Special Effects + Motion Graphics


Kula & Ko - Logo Design


Kula & Ko - Packaging - Packaging Campaign


Surfjack Hotel & Swim Club - “See For Yourself” - Web Banner Ad



Silver Awards:

Bethel Union - Website - Digital Creative - Responsive Design
Bethel Union -Website - Digital Creative - User Experience


Biki - Logo Design


Hawaii Energy - "Stop Energy Waste" - Integrated Branded Content Campaign


Hawaii National Bank - “Ask HNB” - Internet Commercial Campaign


Hawaii National Bank - “Ask HNB” - Online/Interactive Campaign


Island Slipper - Packaging - Packaging Campaign


Mauna Kea Beach Hotel - "Mobile Devices" - Magazine Print Ad Full Page
Mauna Kea Beach Hotel - "Timeless Happens Here" - Magazine Spread/Insert


Noa Botanicals - Integrated Brand Identity Campaign


Outrigger Hotels & Resorts - 2017 Cyber Sale Campaign -Website Takeover


Outrigger Hotels & Resorts - 2017 Cyber Sale Email - Website Takeover

Bronze Awards:


Bethel Union - Logo - Logo Design


Hawaii Energy - “Pennies” Floor Graphic - Outdoor Board
Hawaii Energy - "Stop Energy Waste" TV Campaign - Voice Over


Hawaii National Bank - Entrepreneurs Website - Digital Creative - Responsive Design



Noa Botanicals - Environmental Graphics - Out of Home Installation


Outrigger Hotels & Resorts - 2017 Booking Campaign - Website Takeover


Ulupono - Holiday Card - Public Service Brand Elements



Hawaii Energy - voted as favorite TV campaign in the People's Choice category!

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Mahalo to all of our clients, partners and vendors who allow us the opportunity to collaborate and create these very special projects on their behalf!  – The W|W Team.
(Tags: Pele, awards)