Wall-to-Wall Studios designed the integrated branding for URx 2018, the University Recruiting Conference. Held at Bespoke in San Francisco, URx brings together the community of passionate university recruiting professionals to gain the inspiration, knowledge, and connections that are the fuel behind every successful university recruiting program. The creative collaboration between W|W and URx 2018 included logo & visual identity system, website design & development, animations, signage, wayfinding, event decor, marketing collateral and event brand guide. Bernard Uy, W|W creative director and founding partner, delivered a keynote address at URx about the importance of branded signals in the university recruitment environment.