The Mentoring Partnership champions strong, supportive relationships for all youth in Southwestern PA. With an older but beloved logo that had issues adapting to current digital and branding standards, W|W refreshed the visual identity with a refined aesthetic, better proportions, cleaner typography, and enhanced brand colors. The result was a familiar but fresh look that will help the Mentoring Partnership communicate more effectively through its various media channels.

In addition, W|W created custom illustrations and expanded & refined a typography system, which was introduced in their website relaunch, as well as in social media templates, and stationery system. The website is powered by BlokBlok CMS, a Ruby on Rails + Javascript content management system with the News, Calendar, and Form Builder modules, the client can efficiently update website content. W|W also developed a custom integration with Salesforce, that effectively connects training programs and registrations to the website CMS.

To see more, please check out the full case study.

The "before" and "after" versions of the logo/identity refresh.

Mobile, responsive screens from the new Mentoring Partnership website.

Elements from the updated digital design system.