Wall-to-Wall Studios Designs Updated Branding and New Website for The Mentoring Partnership
![The Mentoring Partnership of SW PA website home page](/media/W1siZiIsIjIwMjMvMDcvMTEvNjdwaXlxY2xmNl9UTVBfU29jaWFsXzA0LmpwZyJdXQ/TMP_Social-04.jpg)
The Mentoring Partnership champions strong, supportive relationships for all youth in Southwestern PA. With an older but beloved logo that had issues adapting to current digital and branding standards, W|W refreshed the visual identity with a refined aesthetic, better proportions, cleaner typography, and enhanced brand colors. The result was a familiar but fresh look that will help the Mentoring Partnership communicate more effectively through its various media channels.
In addition, W|W created custom illustrations and expanded & refined a typography system, which was introduced in their website relaunch, as well as in social media templates, and stationery system. The website is powered by BlokBlok CMS, a Ruby on Rails + Javascript content management system with the News, Calendar, and Form Builder modules, the client can efficiently update website content. W|W also developed a custom integration with Salesforce, that effectively connects training programs and registrations to the website CMS.
To see more, please check out the full case study.
![The "before" and "after" versions of the logo/identity refresh.](/media/W1siZiIsIjIwMjMvMDUvMjUvNDluMXV4OWpybl9UTVBfQ2FzZV9TdHVkeV8xLmpwZyJdXQ/TMP_Case_Study_1.jpg)
![Mobile, responsive screens from the new Mentoring Partnership website.](/media/W1siZiIsIjIwMjMvMDUvMjUvMW01azVxcHNoeV9UTVBfQ2FzZV9TdHVkeV82LmpwZyJdXQ/TMP_Case_Study_6.jpg)
![Elements from the updated digital design system.](/media/W1siZiIsIjIwMjMvMDUvMjUvNnhoNzc1aW5tdV9UTVBfQ2FzZV9TdHVkeV81LmpwZyJdXQ/TMP_Case_Study_5.jpg)