What happens when the people who build great teams get together?

Density is a new summit from OneReq focused on the individuals behind winning teams. W|W created the visual identity and integrated branding for the inaugural event, including a custom logo, visual system, motion graphics, and video.

The identity starts with the word itself. W|W designed a custom type-driven treatment of Density that uses the accumulation and movement of letterforms to express the energy that builds when people come together. The result is a visual language with a sense of force, momentum, and connection.

Hosted at The Midway in San Francisco’s Dogpatch neighborhood, Density brings together talent leaders, recruiting executives, and operators for a day of conversations about the people, practices, and ideas that help organizations build winning teams.

The project extends W|W’s ongoing relationship with OneReq via the design of the OneReq brand and the creation of the identity for URx, another OneReq program and community focused on the future of talent recruiting and development.  After all, talent is capital.

Versions of the core Density wordmark, with the custom gradient.

Density branding applied to digital marketing environments.

Day-of-event branded experience and marketing.

Headline-driven marketing layouts for Density.