It's another Marathon Weekend here in Pittsburgh! For the 2023 DICK’S Sporting Goods Pittsburgh Marathon branding, W|W worked with the P3R team to extend and evolve the core MOVE theme. In this year’s campaign, Pittsburgh’s signature “gold” color is taken to a new level, gilding the Marathon weekend participants to celebrate them as champions. More than 40,000 movers participated in the race weekend, with the 26.2-mile race being sold out.

To see more of the 2023 Marathon campaign, and W|W's work for P3R, please check out the case study.