PITTSBURGH PARKS CONSERVANCY

CONNECTING PEOPLE TO PARKS

W|W executed the organizational rebranding that included the visual identity system with comprehensive icon suite, stationery, construction signage, environmental elements, vehicle graphics, apparel, brand style guide and more, for the Pittsburgh Parks Conservancy. Founded in 1996, the organization has been pivotal in the development, up-keep, and creation of parks in Pittsburgh. The rebranding initiative was motivated by lack of recognition attributed to Pittsburgh Parks Conservancy and the organization’s efforts & impact. The distinct and memorable visual identity has become a strong brand character for the Pittsburgh Parks Conservancy and the style guide has provided the framework & toolkit ensuring consistency in all marketing communications.