Wall-to-Wall Studios Launches "Change A Life" Campaign for Robert Morris University
Wall-to-Wall Studios launched a branding campaign for Robert Morris University, a private, coeducational university in suburban Pittsburgh, PA. "Change A Life", the integrated marketing initiative, was deployed across outdoor, print, web and social marketing channels. The campaign was initially introduced in Robert Morris recruitment collateral, including the admissions viewbook, travel piece and corresponding kit. Change A Life promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own. Wall-to-Wall Studios collaborated with Ray Werner, Longfellow Productions, Euphoria Studios, Reider Photography and RMU's crack marketing team on the project.