HAWAI‘I ENERGY
SAVE SMARTER
It's great when the State of Hawai‘i ranks #1, except when it comes to electric energy costs. With millions of barrels of petroleum being burned each year as the primary source of electricity, it's no wonder energy costs are so high. However, the state has set goals to achieve 100% clean energy by 2045. Since its inception in 2009, Wall-to-Wall Studios has created the branding, website and various awareness campaigns for Hawai‘i Energy, the state's energy efficiency program. Advertising campaigns have included television, online, out-of-home and print media.
HAWAI‘I ENERGY
"Universal Remote"
Operating a business in Hawai‘i can be super expensive. But what if you had the magic power to reduce your energy costs with the click of a button?
HAWAI‘I ENERGY
"heat pump"
Heating hot water shouldn't be hard: Heat is something Hawai‘i has in spades. But if you don't believe us maybe you'll believe these colorful characters. (Oh, and switch to a heat pump water heater for maximum savings.)
BECOME AN ENERGY CHAMPION
For Hawai‘i Energy's 2020 campaign, we focused on small decisions that anyone can make to reduce their energy use and become an Energy Champion. We developed a series of video spots featuring people loading a full dishwasher, installing LED bulbs, taking a short shower, and hanging laundry to dry, and then being transformed into Olympic-level heroes.
ENERGY CHAMPIONS
"Dishwasher"
ENERGY CHAMPIONS
"Shower"
ENERGY CHAMPIONS
"Clothesline"
ENERGY CHAMPIONS
"L.E.D."
YOU'RE #1
In support of the Energy Champion campaign, we produced a set of interactive billboards, including a champion's podium photo op and a "training area" for sharpening those switch flipping skills.
As an extension of the brand campaign, W|W created animated banners to promote specific rebate offers for A.C. tune-ups, LEDs, and solar water heater tune-ups.
THE BRAND
W|W developed the Hawai‘i Energy brand to feel friendly and approachable, and to help make saving energy more fun than it has any right to be.
BRAND AWARENESS CAMPAIGN
In 2017 we introduced a new brand awareness campaign utilizing print, out-of-home, broadcast, web, social media and a brand new mascot (yes, we said mascot!).
TALKING OUTLETS
For broadcast, we brought electrical outlets to life, reinforcing the brand and reminding people to conserve energy.
OUTLETS
"A/C"
OUTLETS
"FRIDGE"
OUTLETS
"TV"
OUTLETS
"SMART STRIP"
OUTLETS
"WIND TURBINE"
OUTLETS
"THE 4 STAGES"
WHY WAIT?
If you're waiting for your old fashioned energy-sucking light bulbs to burn out before replacing them with energy-efficient bulbs, don't wait. Newer bulbs are so efficient, you'll actually save more money by switching your old bulbs out now.
HOT WATER
In Hawai‘i, if you had installed a solar water heating system in your home a year ago, by now you would have saved about 40% on your electricity bill. What would you do with that savings?
