Wall-to-Wall Studios Hosts AIGA Designer Dialogues: Burgatory Integrated Branding
After a several year hiatus, Wall-to-Wall Studios welcomed the return of the AIGA Pittsburgh Designer Dialogues, a frank and open discussion—for AIGA members only—about what really goes into making great design. Wall-to-Wall Studios creative director and co-founder Jay Nesbitt was joined by senior designer Bill Krowinski as they shared an in-depth, behind-the-scenes look into the integrated branding effort for Burgatory. The presentation included candor about the project challenges, design goals and fruition—successes, failures, research, processes and results. Burgatory, a popular Pittsburgh destination restaurant, features one "helluva burger" and "heavenly shakes". Those fortunate enough to attend the session learned about "intuitive branding" and how ground meat + God = Burgatory.