Wall-to-Wall Studios Designs "There to Here" Integrated Digital Campaign for Airlines for America
Wall-to-Wall Studios, working in collaboration with Washington, DC based CLS Strategies designed and produced "There to Here" (#ThereToHere) as part of an integrated digital campaign for Airlines for America. Airlines for America is the country's airline industry trade association that advocates on behalf of its members to shape crucial policies and measures that promote safety, security and a healthy U.S. airline industry.
The campaign highlights the personal connections and moments that are possible thanks to U.S. airlines. Air travel isn’t just about the person doing the traveling; it’s also about who or what is waiting on the other end. When a person- or even a package- is no longer “there” but now “here”, that’s when the magic can start, the deal can be struck, the package can be opened, the smiles can be shared. Through online videos and sharable graphics, the campaign brings to life the impact that U.S. airlines have every day and the benefits of going from “there” to being “here.”