Working in collaboration with the Pittsburgh Downtown Partnership (PDP), W|W designed the branding, physical space experience and decor elements for Santa Zoom. Powered by xfinity and benefitting the Greater Pittsburgh Food Bank, Santa Zoom reimagines the magic of a traditional Santa visit with a creative and high-tech experience. Santa Zoom provides kiddos with a once-in-a-lifetime opportunity for a safe, short, real-time conversation with Santa with a downloadable photo of the visit as a virtual keepsake. And this year families have the option to visit with either a Black or white Santa during their Santa Zoom experience.  For more info on Santa Zoom, visit the PDP Holiday Marketplace website.

Exterior illustrations for Santa Zoom.

Detail view of Santa Zoom illustrations.

Interior decor and design elements.

Exterior elements and social distancing graphics.

Santa Zoom at night, the Market buzzing with activity.