Wall-to-Wall Studios Creates Branding for 2026 Three Rivers Film Festival

October 30, 2026

Continuing the sixteen-year collaboration with Film Pittsburgh, W|W designed the integrated branding (visual identity system & graphics, custom illustrations, advertising, animation, merch, and more) for the 44th annual Three Rivers Film Festival (3RFF) which runs from November 4-15, 2026.

Founded in 1982, 3RFF is the largest annual film festival in the region. Its dynamic lineup of independent features, shorts, panels, parties, and special events—including Pittsburgh Shorts, the Filmmaker Conference, and Script Competition—will take place across multiple venues in Pittsburgh. This year’s festival showcases 28 feature films and 120+ short films presented in person and online, including World Premieres and the 6th annual Filmmaker Conference. Films will screen at the Pittsburgh Cultural Trust’s Harris Theater, the Lindsay Theater in Sewickley, and Row House Hollywood in Dormont. 

On Opening Night, November 4th, 3RFF will present the World Premiere of LOUDER THAN THE ODDS: THE MR. SMALLS STORY, the long-awaited documentary of the survival and cultural impact of the family-owned independent music venue founded by Rusted Root’s Liz Berlin and pro skater Mike Speranzo. The screening will be held at the Mr. Smalls Theatre and will be followed by an after-party at The Sanctuary across the street, included in the ticket price.

The second half of the festival will feature short films, including the return of the beloved Chiller Theater program hosted by Sean Collier. Named in honor of Chilly Billy Cardille, the spooky showcase features new independent horror shorts at the Hollywood Theater. In partnership with WQED, the festival will also spotlight short documentaries made by Pittsburgh filmmakers, called Shorts N’At, at the Lindsay Theater in Sewickley, hosted by WQED’s Ryan Rust.

In addition to film screenings, the festival will have a free immersive film exhibit in partnership with Carnegie Mellon University’s SONA Festival on Friday, November 13, and Saturday, November 14. SONA explores how Virtual Reality, Augmented Reality, 360 Video, and interactive media expand the ways stories are told and experienced and builds community among the artists, researchers, and audiences who care about this work.

For ticket info and to learn more, please visit filmpittsburgh.org

To learn more about the collaboration, visit the case study.

Three Rivers Film Festival 2026 poster
The 'official" 2026 Three Rivers Film Festival 2026
"Dim the Lights", a Black IPA custom label collaboration with Two Frays Brewing
"Dim the Lights", a Black IPA custom label collaboration with Two Frays Brewing
Cool stickers and festival branded t-shirts? Sure!
Cool stickers and festival branded t-shirts? Sure!
Hard at work with the hero illustration for the 2026 Festival.
Hard at work with the hero illustration for the 2026 Festival.
Behind-the-scenes of video of the branding coming to life.
Behind-the-scenes of video of the branding coming to life.
2026 3RFF branding deployed on the Film Pittsburgh website.
2026 3RFF branding deployed on the Film Pittsburgh website.

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