Hawaii's Favorite Diner

For more than 50 years, Zippy’s has been the go-to place in Hawai‘i for hearty, local comfort food. With a diverse menu of beloved favorites, Zippy's is a cultural institution with 24 locations that has adapted to serve its island community and visitors. W|W was commissioned to refresh this iconic Hawai‘i brand with the goal in mind to excite locals and mainland customers alike. From fun patterns to cheeky copy, W|W created an identity system and narrative that delivers an authentic Zippy's experience.


W|W designed branded touchpoints as the new menu, promotional posters, ad templates, T-shirts and packaging. In addition to playful copy, a cast of fun characters including a honu, a gecko, a chicken, and "chee-hoo nene" helps add to the local casual feel of the brand and appeal to a younger demographic.