![WVU Brand System 3](/media/W1siZiIsIjIwMTUvMDIvMDIvNXVub2Ryemxkc19XVlVfMDMuanBnIl1d/WVU_03.jpg)
WEST VIRGINIA UNIVERSITY
Flying WV
W|W designed a Visual Branding System – colors, typography, logo use, visual fingerprint patterns, and more – along with supporting guidelines and templates for web, print, video, advertising/marketing collateral, for West Virginia Universitiy (WVU). The Brand Style Guide leverages the university’s highly recognized “flying WV” institutional and athletic logoture, injecting a more dynamic and contemporary look, and is more reflective of WVU’s position as a redefined 21st century land-grant university. W|W also designed compelling recruitment campaigns and viewbooks as well as identity systems for critical institutional imperatives (IMC, DMC, Research Trust).
![WVU Brand System 1](/media/W1siZiIsIjIwMTUvMDIvMDIvM2J1dHV0eGI1a19XVlVfMDJfb25lLmpwZyJdXQ/WVU_02_one.jpg)
![WVU Brand System 4](/media/W1siZiIsIjIwMTUvMDIvMDIvaWZ6Mmx5OTN3X1dWVV8wNC5qcGciXV0/WVU_04.jpg)
![WVU Brand System 5](/media/W1siZiIsIjIwMTUvMDIvMDIvNnVzbmg2c3dxY19XVlVfMDUuanBnIl1d/WVU_05.jpg)
![WVU Brand System 6](/media/W1siZiIsIjIwMTUvMDIvMDIvMjVidGxkejE0aV9XVlVfMDYuanBnIl1d/WVU_06.jpg)
![WVU Brand System 7](/media/W1siZiIsIjIwMTUvMDIvMDIvODBpMTI0bmZhc19XVlVfMDcuanBnIl1d/WVU_07.jpg)
![WVU Brand System 8](/media/W1siZiIsIjIwMTUvMDIvMDIvNTcycWVmeXAzOV9XVlVfMDguanBnIl1d/WVU_08.jpg)
![WVU Slide 9](/media/W1siZiIsIjIwMTUvMDIvMDIvM3ppeDAxY2xtcl9JTUM5LmpwZyJdXQ/IMC9.jpg)
![WVU Slide 5](/media/W1siZiIsIjIwMTUvMDIvMDIvM2hxaHNzNjQwZV9pbWM1LmpwZyJdXQ/imc5.jpg)
![WVU Slide 8](/media/W1siZiIsIjIwMTUvMDIvMDIvODF3MnkyZTk0YV9JTUM4LmpwZyJdXQ/IMC8.jpg)
![WVU Slide 2](/media/W1siZiIsIjIwMTUvMDIvMDIvMWtzdmVpNm1jMF9pbWMyLmpwZyJdXQ/imc2.jpg)
![WVU Slide 4](/media/W1siZiIsIjIwMTUvMDIvMDIvMjdzaHhmMHltMl9pbWM0LmpwZyJdXQ/imc4.jpg)