Flying WV

W|W designed a Visual Branding System – colors, typography, logo use, visual fingerprint patterns, and more – along with supporting guidelines and templates for web, print, video, advertising/marketing collateral, for West Virginia Universitiy (WVU). The Brand Style Guide leverages the university’s highly recognized “flying WV” institutional and athletic logoture, injecting a more dynamic and contemporary look, and is more reflective of WVU’s position as a redefined 21st century land-grant university. W|W also designed compelling recruitment campaigns and viewbooks as well as identity systems for critical institutional imperatives (IMC, DMC, Research Trust).