W|W led the Watson Foundation through a comprehensive visual rebranding that included logo, identity system & guidelines, stationery & collateral and website. (The approved website design was further iterated and subsequently developed by Familiar Studio).  Headquartered in NYC, the Watson Foundation is the engine behind two tracks of fellowship programs available to exceptional college-age students: Thomas J. Watson Fellowship and Jeannette K. Watson Fellowship. The Watson Foundation’s mission is to expand the vision of promising students to realize their individual potential. The creative effort successfully united the two distinct fellowships under one single, strong and visible brand, commensurate of the organization's far ranging impact.