Sophistication Simplified

W|W executed an integrated rebranding for Walnut Grill restaurant, a casually unique dining experience with 3 locations. The collaboration began with W|W developing a brand strategy platform that helped align the restaurant's positioning and value proposition. Subsequently, W|W designed an identity refinement and comprehensive style guide and brand toolkit for Walnut Grill. After the rebranding was completed, Walnut Grill expanded to 10 locations, with 6 in greater Pittsburgh, 3 in St. Louis, Missouri, and 1 in Charlotte, North Carolina.