![Walnut Grill logo](/media/W1siZiIsIjIwMTUvMDIvMDIvNjdwanh2bHF6Zl9XQUxOVVRfMl9sb2dvLmpwZyJdXQ/WALNUT_2_logo.jpg)
WALNUT GRILL
Sophistication Simplified
W|W executed an integrated rebranding for Walnut Grill restaurant, a casually unique dining experience with 3 locations. The collaboration began with W|W developing a brand strategy platform that helped align the restaurant's positioning and value proposition. Subsequently, W|W designed an identity refinement and comprehensive style guide and brand toolkit for Walnut Grill. After the rebranding was completed, Walnut Grill expanded to 10 locations, with 6 in greater Pittsburgh, 3 in St. Louis, Missouri, and 1 in Charlotte, North Carolina.
![Walnut Grill brand usage guide](/media/W1siZiIsIjIwMTUvMDIvMDIvNnRqM2gzaW44cl9XQUxOVVRfM19icmFuZF91c2FnZV9ndWlkZS5qcGciXV0/WALNUT_3_brand_usage_guide.jpg)
![Walnut Grill brand usage guide 4](/media/W1siZiIsIjIwMTUvMDIvMDIvM2M0eGppeTdiNl9XQUxOVVRfNF9icmFuZF91c2FnZV9ndWlkZV90eXBvZ3JhcGh5LmpwZyJdXQ/WALNUT_4_brand_usage_guide_typography.jpg)
![Walnut Grill brand usage guide 5](/media/W1siZiIsIjIwMTUvMDIvMDIvN3YyazRzbXA0bF9XQUxOVVRfNV9icmFuZF91c2FnZV9ndWlkZV90eXBvZ3JhcGh5LmpwZyJdXQ/WALNUT_5_brand_usage_guide_typography.jpg)
![Walnut Grill ads](/media/W1siZiIsIjIwMTUvMDIvMDIvNXN3cmZ0a2lyeV9XQUxOVVRfNl9hZHMuanBnIl1d/WALNUT_6_ads.jpg)
![Walnut Grill billboard](/media/W1siZiIsIjIwMTUvMDIvMDIvM3FyYWZzZm9qeF9XQUxOVVRfN19iaWxsYm9hcmQuanBnIl1d/WALNUT_7_billboard.jpg)
![Walnut Grill giftcard](/media/W1siZiIsIjIwMTUvMDIvMDIvNnh0Yjk0dWFrdl9XQUxOVVRfOF9naWZ0X2NhcmQuanBnIl1d/WALNUT_8_gift_card.jpg)
![Walnut Grill ad](/media/W1siZiIsIjIwMTUvMDIvMDIvNG5peGJpMWtpZ19XQUxOVVRfOV9hZC5qcGciXV0/WALNUT_9_ad.jpg)
![Walnut Grill menu 10](/media/W1siZiIsIjIwMTUvMDIvMDIvNzg0eGQxc3lzNF9XQUxOVVRfMTBfbWVudS5qcGciXV0/WALNUT_10_menu.jpg)
![Walnut Grill menu 11](/media/W1siZiIsIjIwMTUvMDIvMDIvMmoxNjJwY2NtdV9XQUxOVVRfMTFfbWVudS5qcGciXV0/WALNUT_11_menu.jpg)
![Walnut Grill menu 12](/media/W1siZiIsIjIwMTUvMDIvMDIvNmQwdGhodmZmdl9XQUxOVVRfMTJfbWVudS5qcGciXV0/WALNUT_12_menu.jpg)
![Walnut Grill promo](/media/W1siZiIsIjIwMTUvMDIvMDIvOWhpczRyMmw5Z19XQUxOVVRfMTNfcHJvbW8uanBnIl1d/WALNUT_13_promo.jpg)
![Walnut Grill apparel](/media/W1siZiIsIjIwMTUvMDIvMDIvODJqOXV0OGM2NF9XQUxOVVRfMTRfYXBwYXJlbC5qcGciXV0/WALNUT_14_apparel.jpg)
![Walnut Grill environmental elements](/media/W1siZiIsIjIwMTUvMDIvMDIvNjg1N2p4YTltMF9XQUxOVVRfMTVfZW52aXJvbm1lbnRhbC5qcGciXV0/WALNUT_15_environmental.jpg)
![Walnut Grill morse code](/media/W1siZiIsIjIwMTUvMDIvMDIvNWR1b3EyNGl2Y19XQUxOVVRfMTZfbW9yc2VfY29kZV9lYXRfd2FsbnV0LmpwZyJdXQ/WALNUT_16_morse_code-eat-walnut.jpg)