SUSTAINABLE FORESTRY INITIATIVE
Sustainable Forestry Initiative (SFI), headquartered in Washington, DC and Ottawa, ON, is an independent, nonprofit organization that is solely responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry Initiative program. The SFI program's unique fiber sourcing requirements promote responsible forest management on all suppliers' lands. SFI chain-of-custody (COC) certification tracks the percentage of fiber from certified forests, certified sourcing and post-consumer recycled content. SFI on-product labels identify both certified sourcing and COC claims to help consumers make responsible purchasing decisions.
By designing the organization's formative communication pieces, W|W has helped SFI achieve its strategic objectives, including:
· Positioning SFI as a leader and champion for the future of our forests beyond certification.
· Expanding environmental and community support and partnerships for SFI.
· Increasing awareness and positive reputation of SFI, particularly in its conservation impact, to increase demand for SFI certification and labeling.
· Generate demand for SFI certified products.
For many deliverables, the client's in-house team managed the final layout using a W|W provided style guide.