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Rmu 2a

ROBERT MORRIS UNIVERSITY

Changing Lives

W|W created a branding campaign for Robert Morris University, a private, coeducational university in suburban Pittsburgh, PA. "Change A Life", the integrated marketing initiative, was deployed across outdoor, print, web, social marketing channels and admissions recruitment viewbook. Change A Life promotes the unique Engaged Learning curriculum, whereby students "reach-out" into the community to inspire change, including their own.

View the "Change A Life" TV commercials: "Lee", "Lijah" and "Kristen."

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