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PRINCE WAIKIKI

A NEW BEGINNING

Following an extensive $59 million repositioning, the former Hawaii Prince Hotel Waikiki and Golf Club announced a new identity as Prince Waikiki in April 2017. The eight month renewal included 563 transformed oceanfront guest rooms and suites, redefined dining options, a modernized lobby with unique personalized services, a new infinity pool, and enhanced meeting space.

W|W developed the strategic branding that included the new name, corporate identity system, brand positioning, messaging, advertising, collateral design, signage program and brand guidelines.

Pw banners
Pw sunsets live
Pw logo guidelines