PRINCE WAIKIKI

A NEW BEGINNING

Following an extensive $59 million repositioning, the former Hawaii Prince Hotel Waikiki and Golf Club announced a new identity as Prince Waikiki in April 2017. The eight month renewal included 563 transformed oceanfront guest rooms and suites, redefined dining options, a modernized lobby with unique personalized services, a new infinity pool, and enhanced meeting space.

W|W developed the strategic branding that included the new name, corporate identity system, brand positioning, messaging, advertising, collateral design, signage program and brand guidelines.