PITTSBURGH DOWNTOWN PARTNERSHIP

DOWNTOWN MOBILITY PLAN

Led by the Pittsburgh Downtown Partnership (PDP) and guided by a public-private collaboration, the Downtown Mobility Plan was developed to ensure that regional planning efforts and priority projects were well-positioned to make the Downtown area easier to navigate for all who work, live, and visit the Golden Triangle. In addition to the downtown community, the primary stakeholder groups involved with the plan included the Department of Mobility & Infrastructure (DOMI), City Planning, Port Authority of Allegheny County, and Southwestern Pennsylvania Commission (SPC).

After two years of research and brainstorming with businesses, public agencies, adjacent neighborhoods, and most of all, everyday citizens, W|W was engaged to help the PDP brand and communicate the public launch of the mobility plan. A key challenge for W|W to address was the distillation and repositioning of a complex, and at times, wonky plan into an accessible narrative for the community-at-large that would be most impacted by the plan. For the public-facing plan, W|W designed the integrated branding that included a visual identity system & guidelines, messaging framework, and website. In addition to presenting a simplified version of the 9 high-impact priority areas, the website also effectively solicits feedback from the public in a custom form design.

OUTREACH MARKETING

The integrated branding designed by W|W included a set of assets for public outreach marketing and communications such as social media, digital ads, out-of-home/transit ads, virtual meeting/Zoom screens,  presentation deck slides, and more.

DIGITAL HUB

As the primary communication platform for the community-at-large, W|W designed and developed the Downtown Mobility Plan website to be audience-centric and accessible. The responsive website was built on WordPress with a custom form design that effectively solicits and captures feedback from the public regarding the Plan's 9 high-impact priority areas.