PITTSBURGH DOWNTOWN PARTNERSHIP

DOWNTOWN MOBILITY PLAN

Led by the Pittsburgh Downtown Partnership (PDP) and guided by a public-private collaboration, the Downtown Mobility Plan was developed to ensure that regional planning efforts and priority projects were well-positioned to make the Downtown area easier to navigate for all who work, live, and visit the Golden Triangle. In addition to the downtown community, the primary stakeholder groups involved with the plan included the Department of Mobility & Infrastructure (DOMI), City Planning, Port Authority of Allegheny County, and Southwestern Pennsylvania Commission (SPC).

After two years of research and brainstorming with businesses, public agencies, adjacent neighborhoods, and most of all, everyday citizens, W|W was engaged to help the PDP brand and communicate the public launch of the mobility plan. A key challenge for W|W to address was the distillation and repositioning of a complex, and at times, wonky plan into an accessible narrative for the community-at-large that would be most impacted by the plan. For the public-facing plan, W|W designed the integrated branding that included a visual identity system & guidelines, messaging framework, and website. In addition to presenting a simplified version of the 9 high-impact priority areas, the website also effectively solicits feedback from the public in a custom form design.

PDP Downtown Mobility Plan visual identity system
PDP Downtown Mobility Plan graphic treatment with photography
PDP Downtown Mobility Plan custom icons for programs
PDP Downtown Mobility Plan extended icon set

OUTREACH MARKETING

The integrated branding designed by W|W included a set of assets for public outreach marketing and communications such as social media, digital ads, out-of-home/transit ads, virtual meeting/Zoom screens,  presentation deck slides, and more.

PDP Downtown Mobility Plan ad layout
PDP Downtown Mobility Plan zoom screen
PDP Downtown Mobility Plan transit shelter ad

DIGITAL HUB

As the primary communication platform for the community-at-large, W|W designed and developed the Downtown Mobility Plan website to be audience-centric and accessible. The responsive website was built on WordPress with a custom form design that effectively solicits and captures feedback from the public regarding the Plan's 9 high-impact priority areas.  

PDP Downtown Mobility Plan  website homepage
PDP Downtown Mobility Plan website
PDP Downtown Mobility Plan feedback form

STATE OF DOWNTOWN PITTSBURGH

An annual publication, the State of Downtown Pittsburgh Report gives meaning to data, statistics, and trends for use by the general public while providing a detailed narrative and economic indicators via a year-in-review format and forward-looking examination of the market. With downtown mobility being a priority issue for PDP, W|W was commissioned to design the 2020 State of Downtown Report as well as its companion piece, the State of the Strip District. The W|W deliverables also included promotional assets for the PDPs virtual conference and presentation deck. View the entire report on the PDP website:

PDP State of Downtown Report cover
PDP State of Downtown Report page spread
PDP State of Downtown Report  impact map
State of Downtown Report front back cover
State of the Strip District Report cover
State of the Strip District Report impact map

2021 PDP ANNUAL REPORT

The Pittsburgh Downtown Partnership's Annual Report highlights the accomplishments and growth of Downtown from the previous year and showcases the new projects and initiatives for the upcoming year. After creating the State of Downtown Report, W|W was hired to design the 2021 Annual Report. Bold colors and dynamic geometric shapes create a sense of forward motion and modernity for the publication. Each section contains its own unique color palette and set of custom icons to help differentiate the categories.

PDP Annual Report 2021 cover.

2022 ANNUAL REPORT

Downtown Pittsburgh saw a shift from recovery to reactivation in 2022, with a noticeable gain in energy with more visitors to the Golden Triangle combined with a re-engaged workforce. That reality was captured by W|W in the design of the Pittsburgh Downtown Partnership’s 2022 Annual Report. The theme of ‘VeloCITY: Envision, Engage, Emerge,’ framed the narrative that captured the PDP's work from 2022 alongside ongoing efforts and future plans for 2023.

Bold colors and dynamic geometric shapes create a sense of forward motion and modernity for the publication. Each section contains its own unique color palette and set of custom icons to help differentiate the categories.

PDP Annual Report 2022 cover image
PDP Annual Report 2022  inside spread
PDP Annual Report 2022  back cover