PITTSBURGH DOWNTOWN PARTNERSHIP
Driving Downtown's Growth, Vibrancy, and Engagement
Downtown Pittsburgh is constantly evolving, and the Pittsburgh Downtown Partnership (PDP) plays a central role in helping shape what comes next. As a nonprofit community development organization, the PDP brings together diverse stakeholders to advance the vitality, accessibility, and economic strength of Downtown. W|W has collaborated with the PDP to tell that ongoing story through a growing collection of annual reports, State of Downtown publications, and digital experiences, including the PDP's website. Across these branded touchpoints, W|W's support of the PDP helps turn data, accomplishments, initiatives, and strategic plans into communications that are informative, engaging, and distinctly connected to the people and places that make Downtown Pittsburgh matter.
2025 ANNUAL REPORT
Continuing the ongoing collaboration, the PDP commissioned W|W to design its 2025 Annual Report, which details how the organization set its Strategic Plan into motion. The Annual Report design introduces unique, dimensional typography and bold colors to help frame the Strategic Plan's three strategic tiers and four fundamental principles, which are helping to drive Downtown’s evolution. W|W also supported the PDP's Annual Meeting with the development of presentation templates derived from the Annual Report. View the Report on the PDP website.
2024 ANNUAL REPORT
The PDP commissioned W|W to design its 2024 Annual Report, which details how the organization has successfully activated the strategies from 2023 (Catalysts for Change) and outlines its vision & goals for the year ahead. Leveraging an umbrella narrative of Four One New, the 2024 Report charts the PDP’s bold course for the future informed by a compelling three-year strategic plan. View the Report at the PDP website.
With W|W's contemporary design and layout, the 2024 Annual Report brings to life how the PDP took action to ensure welcoming public spaces, cultivate vibrant experiences, and drive economic growth through advocacy and investment.
2023 ANNUAL REPORT
W|W designed the 2023 Annual Report, "Catalysts for Change: Reinventing Downtown," and supported communication materials for its Annual Meeting. Over the past few years, downtowns across the country have been changed forever, and Pittsburgh is no exception, with the regional market experiencing a monumental shift in how people work. Technological innovation has enabled the widespread adoption of hybrid and virtual workplaces, driving the need for central business districts, particularly those historically reliant on office users, to reinvent themselves.
The theme for the Annual Report and Annual Meeting, "Catalysts for Change: Reinventing Downtown," was framed to inspire leaders and learn more about what Pittsburgh needs to support a stronger, more resilient, and vibrant Downtown. The Report is characterized by bold colors, striking photography, and compelling infographics to help bring this story to life. Each section contains a unique color palette and custom icons to help differentiate the categories.
2022 ANNUAL REPORT
Downtown Pittsburgh saw a shift from recovery to reactivation in 2022, with a noticeable gain in energy with more visitors to the Golden Triangle combined with a re-engaged workforce. That reality was captured by W|W in the design of the Pittsburgh Downtown Partnership’s 2022 Annual Report. The theme of ‘VeloCITY: Envision, Engage, Emerge,’ framed the narrative that captured the PDP's work from 2022 alongside ongoing efforts and future plans for 2023.
Bold colors and dynamic geometric shapes create a sense of forward motion and modernity for the publication. Each section contains its own unique color palette and set of custom icons to help differentiate the categories.
2021 PDP ANNUAL REPORT
The Pittsburgh Downtown Partnership's Annual Report highlights the accomplishments and growth of Downtown from the previous year and showcases the new projects and initiatives for the upcoming year. After creating the State of Downtown Report, W|W was hired to design the 2021 Annual Report. Bold colors and dynamic geometric shapes create a sense of forward motion and modernity for the publication. Each section contains its own unique color palette and set of custom icons to help differentiate the categories.
STATE OF DOWNTOWN PITTSBURGH
An annual publication, the State of Downtown Pittsburgh Report gives meaning to data, statistics, and trends for use by the general public while providing a detailed narrative and economic indicators via a year-in-review format and forward-looking examination of the market. With downtown mobility being a priority issue for PDP, W|W was commissioned to design the 2020 State of Downtown Report as well as its companion piece, the State of the Strip District. The W|W deliverables also included promotional assets for the PDPs virtual conference and presentation deck. View the entire report on the PDP website:
WEBSITE
W|W began the PDP website project by examining how the existing site served its audiences, auditing its content and structure, and reviewing peer and competitive experiences. Subsequently, W|W developed the new site architecture, wireframes, and UX strategy to create clearer paths for visitors, members, residents, and office workers. The resulting design gives greater prominence to the two most important content areas, the Downtown events calendar and business directory, while creating a more welcoming way to explore Downtown’s programs, initiatives, businesses, and activities. W|W implemented the approved design in WordPress, supported content migration and styling, and integrated Vibemap to power the calendar and directory. The result is a more streamlined digital experience that positions the PDP website as a go-to resource for discovering, navigating, and engaging with Downtown Pittsburgh.
