PITTSBURGH CULTURAL TRUST
Win the Golden Seat
W|W designed the integrated marketing campaign, "Win the Golden Seat", for the Pittsburgh Cultural Trust, the transformative force behind quality performing and visual arts in the region. The campaign's primary objective is to drive traffic to the Trust's new ticketing website via the sweepstakes program, and includes both traditional (print & outdoor ads, direct mail, e-marketing) as well as non-traditional tactics (refurbished theatre seats deployed throughout the city with QR codes).
W|W also designed the organization's annual report, titled Talk of the Town, that showcases the Cultural Trust's revival and transformation into a rich and vibrant arts and theatre district. The report incorporates testimonials from national arts critics and out-town-visitors to validate the success, combined marquee events that had transpired, to help illustrate how the Trust had become a model for urban cultural renaissance.