Serving students in kindergarten through 12th grade, the Pennsylvania Cyber Charter School (PA Cyber) is one of the largest, most experienced, and most successful online public schools in the nation.  PA Cyber’s online learning environments, personalized instructional methods, and choices of curricula connect Pennsylvania students and their families with state-certified and highly-qualified teachers, and rich academic content that is aligned to state standards. Founded in 2000, PA Cyber is a public school open for enrollment by any school-age child residing in the Commonwealth of Pennsylvania and does not charge tuition to students or families.

W|W executed a comprehensive website redesign for PA Cyber to reflect the school’s experience and achievements better, while also successfully building awareness, increasing brand equity, and supporting expressed marketing & communications goals. 




As its primary branded touchpoint with prospective families beyond the educational programming it delivers, it was important for the new PA Cyber website to communicate its digital expertise and proficiency, as well as the high caliber of in-person learning and experiences for students that happen. The website is built with Sanity, a high-performing, headless content management system (CMS) that supports efficient admin control of the site content, and includes a light integration with Zoho CRM. By leveraging Weglot for language translation and a modern responsive design implementation, the website delivers an accessible experience.