Noble Invention Bike Touring plans bike touring vacations across the country’s most scenic trails, such as the Great Allegheny Passage, C&O Canal Towpath, and Katy Trail. Its comprehensive bike tour vacation planning and exceptional customer service ensure that its customers will have an unforgettable bike trip experience. W|W designed and developed the new digital ecosystem for Noble Invention Bike Touring that delivers a best-of-class online experience for its customers. The new website leverages an intuitive user interface & modern design combined with a robust set of content and photography to efficiently convey its depth of experience in the industry while connecting customers to the right trail & trip. 


W|W's discovery process identified key opportunities on which to focus, including an overall streamlining of site content into a concise, but compelling narrative; re-organizing product options by trail, with detailed info available by each tour; and, providing a clear distinction between Self-Guided Tours and Blueprints. Optimization and activation of these opportunities by W|W in the new website have positioned Noble Invention Bike Touring to thrive. The website was developed with a custom WordPress implementation, including integrations with WooCommerce & WooCommerce Memberships to manage transactions and control access to Blueprints (gated content).