NOBLE INVENTION BIKE TOURING
SELF-GUIDED TOUR LEADER
Noble Invention Bike Touring plans bike touring vacations across the country’s most scenic trails, such as the Great Allegheny Passage, C&O Canal Towpath, and Katy Trail. Its comprehensive bike tour vacation planning and exceptional customer service ensure that its customers will have an unforgettable bike trip experience. W|W designed and developed the new digital ecosystem for Noble Invention Bike Touring that delivers a best-of-class online experience for its customers. The new website leverages an intuitive user interface & modern design combined with a robust set of content and photography to efficiently convey its depth of experience in the industry while connecting customers to the right trail & trip.
![Noble Invention Bike Touring website home page](/media/W1siZiIsIjIwMjMvMDUvMTEvNHhzeWQ5eTE1dl9OSUJfV1dfQ2FzZV9TdHVkeV8xLmpwZyJdXQ/NIB_WW-Case-Study_1.jpg)
![Noble Invention Bike Touring website showing layouts of 3 pages](/media/W1siZiIsIjIwMjMvMDUvMTcvNmU1eWg4dGgyaV9OSUJfV1dfQ2FzZV9TdHVkeV8yci5qcGciXV0/NIB_WW-Case-Study_2r.jpg)
SPOKE & WHEEL
W|W's discovery process identified key opportunities on which to focus, including an overall streamlining of site content into a concise, but compelling narrative; re-organizing product options by trail, with detailed info available by each tour; and, providing a clear distinction between Self-Guided Tours and Blueprints. Optimization and activation of these opportunities by W|W in the new website have positioned Noble Invention Bike Touring to thrive. The website was developed with a custom WordPress implementation, including integrations with WooCommerce & WooCommerce Memberships to manage transactions and control access to Blueprints (gated content).
![Noble Invention Bike Touring website custom icons](/media/W1siZiIsIjIwMjMvMDUvMTEvYzdhNzBiZmx2X05JQl9XV19DYXNlX1N0dWR5XzMuanBnIl1d/NIB_WW-Case-Study_3.jpg)
![Noble Invention Bike Touring website before and after animation](/media/W1siZiIsIjIwMjMvMDUvMTcvNmF6ZXNiNnFrNl9OSUJfV1dfQ2FzZV9TdHVkeV80ci5naWYiXV0/NIB_WW-Case-Study_4r.gif)
![Noble Invention Bike Touring website mobile screens](/media/W1siZiIsIjIwMjMvMDUvMTEvNzdodDU0ZHljZl9OSUJfV1dfQ2FzZV9TdHVkeV81LmpwZyJdXQ/NIB_WW-Case-Study_5.jpg)
![Noble Invention Bike Touring website animation](/media/W1siZiIsIjIwMjMvMDUvMTEvOGlhdTB2bmQ2OV9OSUJfV1dfQ2FzZV9TdHVkeV82LmdpZiJdXQ/NIB_WW-Case-Study_6.gif)
![Detailed view of Noble Invention Bike Touring trail page on website](/media/W1siZiIsIjIwMjMvMDUvMTcvN2lkdjF1am9tcF9OSUJfV1dfQ2FzZV9TdHVkeV83LmpwZyJdXQ/NIB_WW-Case-Study_7.jpg)
![f Noble Invention Bike Touring website Blueprint section](/media/W1siZiIsIjIwMjMvMDUvMTgvNmpnb3VjOGl4a19OSUJfV1dfQ2FzZV9TdHVkeV84LmpwZyJdXQ/NIB_WW-Case-Study_8.jpg)