LAWRENCEVILLE CORP: DESIGN ZONE
In The Zone
W|W helped The Lawrenceville Corporation, a non-profit, community development corporation, develop a strategy to fuel growth in its business district.W|W developed the campaign branding (naming, identity, print marketing collateral, ads and website). The resulting "16:62 Design Zone" garnered national attention as an example of best-practice in an economic development initiative and has been a vital part of the neighborhood's transformation. Read the New York Times feature. Read the Steeltown Anthem article.