KUHIO AVE FOOD HALL
GLOBAL FARE IN THE INTERNATIONAL MARKETPLACE
Taubman Centers owns and operates premier shopping destinations throughout the world, including the International Marketplace in the heart of Waikiki. W|W created the name and designed the identity for a new food hall concept that reflects its vibrant array of offerings, as diverse as Hawai'i itself. Kūhiō Ave Food Hall is named after the street on which the food hall resides, an easily recognizable place name for locals and visitors alike.
ALOHA FOR EVERYONE
In addition to the main food hall, W|W created distinct identities for eight of the individual food stalls. Each concept was designed to feel both approachable and modern to appeal to Waikiki foot traffic while being quickly recognizable to both visitors and locals for the type of offerings as well as a sense of place.