Kalapawai Market

Kalapawai is an iconic local family business that pays homage to Hawaii’s plantation-era, corner-store heritage with its distinctive green storefront and warm service. Serving a range of café favorites from coffee and sandwiches to sirloin and wine, each of their three locations offers a distinct experience shaped by and for the local people it serves.

In recent years the brand has undergone sweeping changes, expanding the menu to include a full-service coffee bar, a sit-down restaurant and opening a third lcoation on the west side of Oahu. W|W helped refocus and recalibrate Kalapawai's messaging, and identify opportunities to better engage customers in both the local and visitor markets.


Through the discovery process, it became clear that the inconsistency between the logos, location names and offerings was a central source of consumer confusion. Market, Cafe & Deli, and Market & Cafe were all being used as descriptors. To streamline the brand and honor its roots as a neighborhood market, W|W recommended consolidating the name to Kalapawai Market and refined the logo based on its iconic storefront signage.


The final step in the process was developing an updated, fully responsive website. The website was built on Prismic, a secure, headless content management system and is designed with a user-friendly UI that puts the focus on content creation. The site features improved functionality including a comprehensive shop integrated through Shopify. Utilizing a modular structure, this system is designed for the end-user and allows for maximum customization while maintaining consistent design standards.

The website also incorporates custom hand-drawn illustrations that emphasize the personal touch and care that embodies the Kalapawai customer experience.