A NEIGHBORHOOD FAVORITE
Kalapawai Market
Kalapawai is an iconic local family business that pays homage to Hawaiʻi's plantation-era, corner-store heritage with its distinctive green storefront and welcoming service. Serving a range of café favorites from coffee and sandwiches to sirloin and wine, each of their locations offers a distinct experience shaped by and for the people they serve.
In recent years the brand has undergone sweeping changes, expanding the menu to include a full-service coffee bar, a sit-down restaurant and opening third and fourth locations in Kapolei and Waimānalo, respectively. W|W was brought on board to refocus and recalibrate Kalapawai Market's messaging, and identify opportunities to better engage customers in both the local and visitor markets.
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![kalapawai-illustrations](/media/W1siZiIsIjIwMjIvMDEvMDYvNHE4ZDFja3I4X2thbGFwYXdhaV9pbnRlcmlvci5qcGciXV0/kalapawai-interior.jpg)
LEANING INTO THEIR ROOTS
Through the discovery process, it became clear that the inconsistency between the multitude of logos, location names and offerings was a primary source of consumer confusion. Market, Café & Deli, and Market & Café were all being used as descriptors. To streamline the brand and honor its roots as a neighborhood market, W|W recommended consolidating the name to Kalapawai Market and refined the logo based on its iconic storefront signage.
![](/media/W1siZiIsIjIwMjIvMDEvMDYvOG10YnRpYWx6el9rYWxhcGF3YWlfbG9nb2NvbXBhcmlzb24uanBnIl1d/kalapawai-logocomparison.jpg)
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A NEXT-GENERATION WEBSITE
To help usher in the next era of the Kalapawai Market brand, W|W developed an updated, fully responsive website. The website is built on Prismic – a secure, headless content management system – and is designed with a user-friendly UI that puts the focus on content creation. The site features improved functionality including a comprehensive shop integrated through Shopify. Utilizing a modular structure, this system is designed for the end-user and allows for maximum customization while maintaining consistent design standards.
Additionally, the website incorporates custom hand-drawn illustrations that emphasize the personal touch and care that embodies the Kalapawai customer experience.
![kalapawai-website-mobileview](/media/W1siZiIsIjIwMTkvMDUvMTcvMTg5azRiZXF2OF9rYWxhcGF3YWlfd2ViX21vYmlsZS5qcGciXV0/kalapawai-web-mobile.jpg)
![kalapawai-website-comparison](/media/W1siZiIsIjIwMjIvMDEvMDYvN2o0bzBsYmIwZ19rYWxhcGF3YWlfd2Vic2l0ZWNvbXBhcmlzb24uanBnIl1d/kalapawai-websitecomparison.jpg)
MERCHANDISE REFRESH
W|W also had the opportunity to help redesign Kalapawai's packaging and merchandise. A set of eight refreshed coffee bags elevates the premium look and feel of their locally-roasted coffee. W|W created a name and identity for Kalapawai Cookie Co., a sub-brand for Kalapawai's popular browned-butter chocolate chip cookies, baked fresh in-store. Other merchandise includes t-shirts, hats, tote bags, and coffee mugs to be sold in-store and online.
![](/media/W1siZiIsIjIwMjIvMDEvMDYvOGNtYmVmN3lrZ19rYWxhcGF3YWlfY29mZmVlMy5qcGciXV0/kalapawai-coffee3.jpg)
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![](/media/W1siZiIsIjIwMjIvMDEvMDYvOTU4NHFybXpkb19rYWxhcGF3YWlfbXVncy5qcGciXV0/kalapawai-mugs.jpg)
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