A FOOD & FAITH MOVEMENT
A global non-profit, Jewish Veg is the voice of the plant-based movement, the fastest growing social movement in the world. The organization's mission is to encourage and help Jews embrace plant-based diets as an expression of the Jewish values of compassion for animals, concern for health, and care for the environment. To assist Jewish Veg realize its vision of a kinder, healthier, more sustainable world, W|W designed the organizational rebranding. The new visual identity system, logo, and super graphic more accurately reflect the reality of today's Jewish Veg and has positioned the organization to better connect with stakeholder audiences across the globe and thrive.
W|W also produced a brand video that helps tell the origin story & evolution of Jewish Veg, shares highlights of its impact, and communicates the importance of joining the movement.