HOUSING HAWAI‘I'S FUTURE
DRIVING THE HOUSING MOVEMENT FORWARD
Housing Hawai‘i's Future was formed in 2021 to help address the state's growing affordable housing shortage by empowering young leaders, collaborating with industry stakeholders, and mobilizing the local community.
W|W was approached by the budding organization to help refine its messaging and develop a scalable brand identity that would accommodate its growing roster of programs.
A MORE AFFORDABLE, LIVABLE STATE
The new Housing Hawai‘i's Future logo draws inspiration from the organization's mission to accelerate progress to create a more affordable, livable state for future generations. Constructed from a fast-forward symbol and the letter H, the icon connotes a sense of urgency and is employed throughout the brand identity to call young people to action.
Black and cream paired with sage and brown anchor the muted color palette, reflecting the grounded, grassroots nature of the organization. Another key element of the visual language is the collage-like photography which complements the woodblock-inspired logotype.