HAWAII FIGHTS COVID
CONTACT TRACKING FOR HAWAII
Wall-to-Wall Studios was tasked with naming and brand development for a contact tracking survey organized by the National Disaster Preparedness Training Center at the University of Hawaii at Manoa with support from a variety of local organizations to help stop the spread of the COVID-19 virus in Hawaii. W|W recommended "Hawaii Fights Covid" as the campaign name and quickly mobilized our team to build around this theme.
In addition to naming and brand development, W|W wrote, storyboarded and produced a series of PSA videos for online and broadcast, utilizing motion graphics designed to deliver crucial information with clarity and a healthy dose of urgency.
A website was also designed and developed by W|W to serve as a campaign landing page and a launching off point for those taking the NDPTC survey: HawaiiFightsCovid.org
![Hawaii Fights Covid Website](/media/W1siZiIsIjIwMjAvMDcvMDkvOGdrZmJzMnVtNV9IRkNfV2ViXzEuanBnIl1d/HFC-Web-1.jpg)
Social media posts expanded the message, focusing on different aspects of the fight against the virus. Follow the HawaiiFightsCovid Instagram account here.
![](/media/W1siZiIsIjIwMjAvMDcvMDkvNW1jNTdmbmVpZF9IRkNfU29jaWFsXzIuanBnIl1d/HFC-Social-2.jpg)
![](/media/W1siZiIsIjIwMjAvMDcvMDgvNjA5MmM5Z3hmOV9IRkNfU29jaWFsXzEuanBnIl1d/HFC-Social-1.jpg)