Wall-to-Wall Studios designed and developed a new website for Fred Rogers Productions, the company behind children's series Daniel Tiger's Neighborhood, Peg + Cat, Odd Squad, Through the Woods and Mister Rogers' Neighborhood.

The company was originally founded as Family Communications, Inc. by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it not only created hundreds of episodes of this much-loved program, but also extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children.

Fred Rogers Productions continues to build on the legacy of Fred Rogers by creating quality children’s media that models an enthusiasm for learning and earns the trust of parents and caregivers.


Following a 2018 rebranding initiative, Fred Rogers Productions partnered with W|W to redesign their website and extend their updated identify into the digital space. 

The approach captured the childlike elements of the brand while speaking to a primary audience of professional partners: creators, distributors, licensees and donors. The architecture and user experience of the new site was designed with the needs of these partners in mind focusing on the content needs of current and future collaborators. About Us page on a mobile device Partner with Us promotion on tablet partner focused pages on mobile Licensees page on two devices


Fred Rogers Productions produces award-winning programs for children of all ages that feature relatable and relevant stories featuring diverse characters. Its productions encourage children to explore new places and ideas, inspiring them to follow their curiosity and learn more about the world around them.

The core of the website focuses on showcasing these productions using a robust custom post type that allows content managers the ability to associate a variety of data points with each production, including format, age group, number of episodes and runtime, learning themes and more. 

A separate custom post type handles awards. Awards can be associated with a production and easily shown in multiple places throughout the site. 

Daniel Tiger's Neighborhood Production Page Productions on Mobile


The website is built on WordPress using a page builder plugin which gives the content manager maximum flexibility. The site also uses a variety of custom post types to handle more complex content models and relationships. 


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