CELEBRATING THE ACHIEVEMENTS OF THE AFRICAN DIASPORA
Established in 2001, FashionAFRICANA is a global multi-media program and educational platform that explores Black beauty, culture, and history through fashion and art. FashionAFRICANA advances the cultural equity of the African diaspora through the lens of quality programming that illuminates its artistic and cultural history. W|W designed the visual identity and integrated branding for FashionAFRICANA and has created marketing collateral for its programming.
Presented and produced by FashionAFRICANA, FestivalAFRICANA, is a series of programming created to magnify the talents of African creatives and to give audiences an up-close-and-personal look at African culture through fashion and design. W|W created the integrated visual branding for FestivalAFRICANA as part of the overall design system for the FashionAFRICANA brand and produced a lookbook for the inaugural event in 2020 and digital marketing assets.
In a celebration of African heritage and creativity, Fashion AFRICANA hosted its inaugural Gala at the Pittsburgh Public Theater in November 2023. In support of the AFRICANA initiative, the Gala honored Tony-award-winning costume designer Paul Tazewell, and renowned fine artist Charly Palmer, and celebrated the work of Cameroonian Paris-based fashion designer, Imane Ayissi.
The AFRICANA Initiative is a program by FashionAFRICANA that empowers Black creatives through artists residencies, educational programming, and events in the USA and Africa. W|W designed the integrated branding for the Gala that included the save-the-date, official invitation, social media marketing, event program, and more.