CELEBRATING THE ACHIEVEMENTS OF THE AFRICAN DIASPORA
Established in 2001, FashionAFRICANA is a global multi-media program and educational platform that explores Black beauty, culture, and history through fashion and art. FashionAFRICANA advances the cultural equity of the African diaspora through the lens of quality programming that illuminates its artistic and cultural history. W|W designed the visual identity and integrated branding for FashionAFRICANA and has created marketing collateral for its programming.
Presented and produced by FashionAFRICANA, FestivalAFRICANA, is a series of programming created to magnify the talents of African creatives and to give audiences an up-close-and-personal look at African culture through fashion and design. W|W created the integrated visual branding for FestivalAFRICANA as part of the overall design system for the FashionAFRICANA brand and produced a lookbook for the inaugural event in 2020 and digital marketing assets.