DUQUENSE LIGHT COMPANY

THE POWER OF PITTSBURGH

When Duquesne Light Company (DLC) moved its headquarters to Nova Place, it created an opportunity to bring its brand, culture, and regional roots to life in a new way. W|W partnered with DLC to transform the two-story workplace into an immersive brand experience, grounded in the people and places that make Southwestern Pennsylvania unique. Through a collaborative discovery process, a cohesive environmental design system, and a healthy dose of wordplay, W|W designed a space that celebrates DLC's role in the region. From custom murals and intuitive wayfinding to unexpected installations and witty details, the experience connects the company's legacy to its future while giving employees and visitors plenty to discover.

STRATEGY

Brand UnWorkshop discovery...

The W|W Brand UnWorkshop session that got the process started with DLC

ROOMS / WALLS / GLASS

The story of innovation, region.

Animated view of the range of environmental graphic designs at the DLC headquarters
DLC headquarters timeline wall design
DLC headquarters conference room graphics with electrical renders
DLC headquarters conference room placards
DLC headquarters lightning bolt logo on privacy glass for conference room

WAYFINDING & SIGNAGE

design build, think like human.

DLC headquarters signage system and wayfinding

INSTALLATIONS

upcycled artifacts from the industry.  deliver unexpected hits of joy

DLC headquarters environmental design installation on old electrical meters with different sayings
DLC environmental design render for headquarters

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