Hawaii Fresh, Thick and Crunchy

Diamond Bakery, founded in 1921 and based in Honolulu, hired W|W to develop product branding, naming and packaging for a new "Eat Healthy" line of baked goods: Maui Sugar Graham Crackers, Waimea Wheat Crackers, Hula Cream Crackers, and of course, an organic flour version of their most popular Original Hawaii Soda Crackers. Lots of research, field testing and sampling by the ever-hungry creatives at W|W.