CARNEGIE MUSEUM OF NATURAL HISTORY
M Is For Museum
W|W designed new identity system for the Carnegie Museum of Natural History (along with the Carnegie Museum of Art). The rebranding collaboration included the development of positioning statements, followed by the design of the new logos, stationery system and brand guidelines. Leveraging the updated visual identity system, W|W designed the integrated branding for the M is for Museum exhibition. Prior to the rebranding, W|W also produced several TV ads.