PROBLEM:  Waikiki hosts millions of travelers each year. Oddly enough, there wasn’t a candy shop that catered to the sugar needs of hungry tourists. Enter Candy Bar Hawaii. But how do you repackage bulk candy and transform it from a commodity to a must-have item?

SOLUTION:  W|W created a unique and simple brand system that married bright colors and a contemporary take on traditional Hawaiian tapa patterns using geometric candy shapes. From bulk bags to candy packaging W|W made the candy the focus and let branding subtly enhance the overall appeal. Quirky language and bold graphics on boxes, shopping bags and shirts helped to create a fresh new concept for candy.