AMAZING HOW OUR BRAIN WORKS
Founded in 2017, Bito develops next-generation mobile robots that improve productivity in manufacturing and commerce. Composed of world-class scientists and engineers with strong expertise in AI and robotics, Bito engineered a unifying simultaneous localization and mapping (SLAM) system, which combines sensory inputs from GPS, LiDARs, cameras, IMU, and odometer, to allow robots to better perceive, understand and navigate in both indoor and outdoor environments. W|W designed the integrated branding for Bito to help move the company from its R&D phase into commercialization and expansion. The collaboration included a visual identity system (logo, guidelines), tagline, narrative & messaging framework, and implementation support (stationery, trade show graphics, PPT deck, motion graphic/animation, and marketing collateral).